A passionate marketers point of view
Brand Overviews

HowSociable? – A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics


Addict-o-matic – A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence


socialmention – A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a ’social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.


Buzz Tracking

Serph – Track buzz in real time


Google Trends – shows amount of searches and google news stories


Trendpedia – Create charts showing the volume of discussion around multiple topics. Generates cool graphs.


BlogPulse Trends – Compare the mentions of specific keywords and phrases in blog posts (LEFT vs. RIGHT)


Omgili Charts – Omgili Buzz Graphs let you measure and compare the Buzz of any term. Mostly from review sites/forums.


eKstreme – blog data is obtained from Technorati and the social bookmarks come from del.icio.us.