03/25/10 11:16 AM Filed in:
Marketing
| Branding
I'm sorry but we
have to stop seeing each other. It not me, it's you
!! That is what women are saying
to brands and with women
controlling so much wealth and brand purchasing
power marketers had better learn to stop selling
and listen more to what women want.
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Tags: Women as a marketing force
03/24/10 09:20 AM Filed in:
Demographics
In the April issue
of Harvard
Business Review author Eric
Janszen writes that the economy we are in now is
going to be here for a while as consumers continue
to pay down debt and live within their means
without getting into debt. That is exactly what I
have been saying for almost a year now. Consumers
are not going to spend us out of this
recession. Read
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Tags: Economy
03/22/10 09:21 AM Filed in:
Marketing
This weekend I
made a trip to California wine country, Sonoma, and
although I had my iPhone I was once again reminded
that mobile marketing has a long way to go before
it can become a viable source for consumers and
marketers. Read
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Tags: Online via mobile
03/18/10 06:27 AM Filed in:
Market
Research
"What is even
worse is that very few organizations called them
out, especially on the mobile issue, or even
questioned them. I’m pretty sure that there is some
PR person over there trembling in her shoes worried
that someone called them out. I am calling them
out!" This is a quote from Industry Pace a website
devoted to interactive advertising via an article
titled "Facebook Bigger Than
Google....NOT" and shows
that we need to question data from all sources
to ensure we are seeing "real numbers".
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Tags: Clueless
