02/07/10 01:45 PM Filed in:
Social Media #socialmedia
When it comes to
antiquated media perhaps no publication represents
old traditional marketing and media thinking than
Ad Age. Sure they have stories once in a while
about social media and brand but somehow these
stories are more about PR than connecting the
dotted lines to ROI and brand objectives. Now Ad
Age would have us believe that consumers don't
trust friends on social media sites. Without an
understanding of how consumers use social media in
shopping this story is just more hot air without
substance. Read
More...
Tags: Ad Age
02/07/10 06:22 AM Filed in:
Social
Media Branding | #in
70% of marketers
planned to increase social media spending and IAB,
reported that 28% of marketers will shift their
budgets from traditional towards digital in 2010,
with 66% increasing their digital marketing spend
overall. I'm glad that digital is finally getting
some much needed recognition but if marketers think
that social media is going to save their brands
they are sadly mistaken. Read
More...
Tags: Stupid is as stupid does
02/06/10 11:40 AM Filed in:
Truth
& Transparency
This has been a
public-relations nightmare for Toyota, as its brand
name has been synonymous with quality and
reliability. Crisis management does not get any
more woeful than this and the cost of this bungling
so far—the initial $2 billion recall and the loss
of 17% of share value since Jan. 21, when the
gas-pedal recall was announced—is only a down
payment on the final tally.
Read
More...
Tags: Toyota
02/05/10 10:32 AM Filed in:
#socialmedia
#in
More and more
"experts" are posting their theories about where
social media is heading but the truth is that you
already know where social media is going; just
think where most relationships go.
Read
More...
Tags: Common sense marketing
02/04/10 07:44 AM Filed in:
Women
& Marketing | #in
Whats wrong with
this picture ? 85% of all brand purchases are made
by women but only 3% of Creative Directors, at ad
agencies, are women. Maybe one of the reasons that
most marketing sucks is because men are clueless on
how to add emotional value when it comes to
marketing and branding ? Read
More...
Tags: You go girl !
02/04/10 06:49 AM Filed in:
Innovation
| #in
Microsoft has
become a clumsy, uncompetitive innovator. Its
products are lampooned, often unfairly but
sometimes with good reason. Its image has never
recovered from the antitrust prosecution of the
1990s. Its marketing has been inept for years;
remember the 2008 ad in which Bill Gates was
somehow persuaded to literally wiggle his behind at
the camera ? Here are some lessons from a former
Microsoft insider on how to stifle innovation. A
great former insiders view of why Microsoft is in
trouble.
Read
More...
Tags: Microsoft
If you chose a job
where you go through the motions and do what people
tell you to do don't be surprised if you find that
you have a "job" and not a career. We spend way too
much time at work to hate Monday's but there are a
lot of marketers out there who spend time doing and
redoing Power Points instead of taking intellectual
risks and asking "why are we doing this & how
can we do it better?"
Read More...
Tags: Linchpin
01/31/10 03:35 PM Filed in:
New
Product Introduction
I was a little
disappointed with the introduction of the Apple
iPad primarily because it didn't have FLASH, does
not allow multitasking and does not have a stylus.
But all that will be resolved and if Apple follows
history the iPad in 2-3 years will be priced at
$199-$299 and it will be flying off the
shelf. Read
More...
Tags: IPad Apple
Awareness does not
translate into business objectives. Those annoying
Geico and Progressive auto insurance TV ads have
been running for a long time and it seems on every
channel yet Geico has only increased its market
share 0.8% and Progressive has only increased 0.2%
since January 2008. Oh, by the way, the Progressive
girl has over 271,000 Facebook fans.
Read More...
Tags: Geico
The recession is
responsible for a lot of bad marketing. No, I don't
mean bad marketing programs, I mean that there are
way too many people who have become fearful
employees. They often don't have a voice in what
they do, they are underpaid and stressed out.
Marketing is struggling because during times of
change organizations need people who can create new
ideas rather than just execute bad ones.
Read More...
Tags: #in
01/27/10 06:17 AM Filed in:
#socialmedia
#in
Facebook is
keeping the allegiance of millions of users because
of a concept called "technological lock-in." In
other words, the site has become an essential part
of their lives. Technological lock-in is the idea
that the more a society adopts a certain
technology, the more unlikely users are to switch.
Its the reason why the QWERTY keyboard layout,
devised for typewriters in the 1870s, is still the
standard despite the development of several more
logical configurations.
Read More...
Tags: Facebook vs Twitter
