01/20/09 04:08 PM
I have to admit that I am sick and tired of agency people who fly around the country giving talks on social media while having no contact with the reality of business pressures today. The fact of the matter is that business is business to make money and in order to make money they need sales. Social media is a great way to increase brand awareness and get closer to your customers but the reality is that it's not going to add to the bottom line, at least not right away. Still these so called social media evangelists have no problem blowing their own horns and telling marketing people what they should be doing while marketing people are hearing "we need to make the numbers and make them now". The other laughable aspect is paying $295 for a 4-6 page report when there is a lot of free stuff out their to be had.
Yes I believe in social media but I am also a realist and see what my clients are going through when they try to ask for money to implement a program that may or may not add to the bottom line. These people are under pressure not only to increase sales and generate leads but for their jobs as well. A lot of companies are cutting marketing people and asking for a program that requires a lot of resources to run is not the way to secure the love of company executives. Read More...Tags: Working in Internet marketing
01/17/09 10:27 AM
For most marketers these are stress filled days. You're budgets are being cut, you're being asked to do a lot more with less and consumers have stopped listening to your advertising and are laughing at you behind your back. Welcome to a new era of new media and marketing that we have never seen before ! Most of the stuff you learned getting your MBA is not applicable today and those textbooks on marketing and advertising are useless except for use as door stops. Read More...Tags: Working in Internet marketing
01/02/09 08:46 AM
According to statistics 25% of the workweek is spent in meetings and the odds that a person in a meeting doesn't know why he's there is 1 in 3. Anyone who has works in marketing knows the frustration of doing, and redoing, Power Point presentations for endless meeting upon meeting. I have sat through endless meetings where slide upon slide of data is presented to the point it that you start falling asleep or multitask on your PDA. Here is an except from Mr Kotter's book "A sense of Urgency". If you want a summation click here for his very short video. A lack of a sense of urgency is probably the reason that most businesses have not embraced social media. Read More...Tags: Working in Internet marketing
12/12/08 09:00 AM
It never fails. All of a sudden a meeting with a product or brand marketing person shows up on your calendar with a title like "web implementation of.. That's when you start to roll your eyes and say "not again". Pet projects can derail an Internet strategy in a heartbeat and destroy a great Website so here are some ideas to integrate those marketing people who know little about Web marketing and make them Web advocates. Read More...Tags: Working in Internet marketing
