01/13/09 10:40 AM
Burger King's recent "Whopper Virgins" campaign is on track to replicate the online success of the fast feeder's earlier viral success "Whopper Freakout," but its impact on sales remains to be seen. This could be a classic example of implementing a great program but not meeting brand objectives. Let's face it, today awareness does not equal sales and marketers are being held accountable for everything we do. In the end this might win their agency an award but when sales are looked at it had better move the needle. Read More...Tags: Video, You Tube
12/12/08 05:35 AM
U.S. Internet users viewed 13.5 billion online videos during October, representing an increase of 45% versus a year ago, according to comScore. The data showed that Google sites again were the top U.S. video property, with a 40% share of all videos viewed. YouTube.com accounted for more than 98% of all videos viewed on Google sites. Fox Interactive Media ranked second with 3.8%, followed by Yahoo! sites with 2.7% and Viacom Digital with 2.3%. Although Hulu ranked sixth with 1.7%, the duration of the average online video viewed at Hulu was 11.6 minutes, higher than any other video property in the top 10. The duration of the average online video was three minutes which is huge in Internet time.Tags: Video, You Tube
Technorati Profile
