The hype vs. reality

The future of branding: Consumers have changed but can marketing change with them ?

12/27/09 12:03 PM Filed in: #Branding

What a year its been for marketers ! Consumers rule and are using every channel they can to vent their frustration with irrelevant marketing and advertising. Consumers want more while paying less and if you disappoint them you're going to pay the price as they use social media to vent. Can marketers change and what is branding dead ? Download my presentation and enjoy !
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Before even thinking of a social media program ask yourself a basic question

12/04/09 07:26 AM Filed in: Social Media Branding

Do consumers want to have a relationship with my brand and can we provide value to keep them engaged? A lot of brands are getting really carried away with social media as demonstrated by P&G for Dawn dishwashing liquid "Social media is a way for us to have a voice other than ‘Hey, I’m your dish liquid". Surely you have to be kidding me!? Do they really believe that people want to have a relationship with a brand of dishwashing liquid? Read More...

Tags: The hype vs. reality