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Stupid is as stupid does

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The mistaken belief that social media is going to save your brand

02/07/10 06:22 AM Filed in: Social Media Branding | #in

forrest-gump

70% of marketers planned to increase social media spending and IAB, reported that 28% of marketers will shift their budgets from traditional towards digital in 2010, with 66% increasing their digital marketing spend overall. I'm glad that digital is finally getting some much needed recognition but if marketers think that social media is going to save their brands they are sadly mistaken. Read More...

Tags: Stupid is as stupid does

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