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Featured blogger at Social Media Today



Starbucks failures

At some point in time someone has to stand up and say "this is not what our brand is about"

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A lot of people agreed with me that Starbucks move into instant coffee is a really bad brand decisions and one person (brandingexpert/twitter.com) even said that Schultz is telling wall street what they want to hear. Isn't this the same Street that brought our economy to the brink and whose motto is "instant gratification takes too long"? Read More...
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