Rushing into social computing initiatives without clearly defined benefits can equal failure for your company

07/02/10 01:36 AM Filed in: Social Media

“By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value. Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure" Jacob Morgan Chess Media Group. Read More...

Tags: Social Media strategy development