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Social media is not going to save your brand

11/23/09 09:40 AM Filed in: Social Media

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Want to know the difference between hype and reality? Look no further than the use of social media for business vs. ROI. While some brands, including Coke and Starbucks, have a great social media following their brands are still in decline. Why? Because social media is not a strategy it is part of an integrated marketing strategy. Read More...

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