Social Media

Social media results in improved customer loyalty

03/03/10 08:39 AM Filed in: #CPG #socialmedia #in

Having a Facebook page may not increase revenue but it sure as hell can results in improved customer behavior. The Facebook fans on a brand page tend to be your best customers, increasing their visits to your website or purchasing your product more, and generating more positive word-of-mouth reviews than non fans. While marketers are sometimes too focused on hard metrics like ROI a social media presence can result in brand loyalty, positive word-of-mouth reviews and an emotional attachment of 75%. Isn't this what branding is all about ? Read More...

Tags: Social Media

10 things you can do to sell your company on social media

01/17/10 06:04 PM Filed in: #socialmedia | #in

The natural tendency is to undertake brand building activities only when the organization’s financial goals are being met. Yet the greatest opportunity to create added value probably exists when those targets are not being met -- if only because competitors will probably be in a similar situation. How do you convince a company to invest in social media?
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Tags: Social Media