How you approach social media is a key part of brand building

06/17/10 06:30 AM Filed in: Branding

At the center of ANY branding strategy is the evolution of your strategy as you talk more with prospects and customers. Mass market branding is dead and as is most mass marketing branding programs. Today an essential part of branding is how you approach social media. Social media is alive and moves in realtime. Brands cannot afford the luxury of waiting to respond to consumers they have to be ready to lead and respond to the conversation with frequency. Read More...

Tags: Social Media

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Mass Marketing is like, so dead !

06/08/10 07:57 AM Filed in: Consumers

Mass marketing is dead and decomposing yet too many zombie marketers are trying to keep it alive. Mass marketing has been replaced with marketing to the individual and the acknowledgement that marketers have to earn customers trust and business in everything they do. The reason ? Social media and a refusal of people to be grouped into traditional segments. Read More...

Tags: Segmentation, Social Media

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Consumers fight back via social media site

03/25/10 02:32 PM Filed in: Social Media

Social media has given consumers a voice but social media sites that collect consumers complaints and consumers praises could have a lot of impact on the de-branding of America. Read More...

Tags: Social Media

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You failed ! Congratulations

07/01/10 05:57 AM Filed in: Business of marketing

The only way to become a winner is to be good at losing.But beware the resistance is strong and it takes courage to take the path of a Linchpin. Read More...

Tags: Social Media

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