Segmentation

Mass Marketing is like, so dead !

06/08/10 07:57 AM Filed in: Consumers

Mass marketing is dead and decomposing yet too many zombie marketers are trying to keep it alive. Mass marketing has been replaced with marketing to the individual and the acknowledgement that marketers have to earn customers trust and business in everything they do. The reason ? Social media and a refusal of people to be grouped into traditional segments. Read More...

Tags: Segmentation, Social Media

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Traditional demographics is dead thanks to shifts in the US population

04/17/10 05:10 PM Filed in: Demographics

In the 10 largest cities, no ethnic or racial group constitutes a majority. By 2010, white-non Hispanics will make up 80% of the population aged 65+ but just 54% of Americans under the age of 18. The message to marketers is clear: No single demographic, or even handful of demographics, neatly defines the nation or a market. Read More...

Tags: Segmentation

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