Segmentation
Demographics are dead, long-live life-stage segmentation
02/25/10 08:37 AM Filed in: Segmentation
| #CPG
You're more
likely to build a relationship with some you meet
on vacation than you are with one of your
neighbors. Traditional demographics are dead
today people come together by by choice based on
similar attitudes, beliefs, lifestyles and
aspirations. A business that tries to meet
everyones needs will end up not meeting anyone's
needs. Read
More...
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