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Product Ads by Google a move from CPC to CPA

01/12/10 05:48 PM Filed in: Google #SEO
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Since November, Google has been testing a new search ad format called Product Ads. These enable retailers to list pictures of their merchandise and pricing information in addition to text. The ads are cost-per-action (CPA), in contrast to Google's traditional cost-per-click (CPC) ads. I have been saying all along that if your are paying for CPC ads you're wasting money.
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