SAAB
The end of another brand
12/20/09 01:35 PM Filed in: #Branding
Alas another
brand succumbs to the recession. GM is pulling
the plug on SAAB which once was a brand for
yuppies and upwardly mobile consumers. The lesson
here is clear; invest in your brand or face the
circumstances of a brand with no equity and thus
no value.
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