Research

Realities if social media

12/27/08 08:15 AM

According to the chart below more marketers are looking at cutting traditional media in favor of social media. However, these marketers believe the social media will have an immediate impact on their business and drive sales. Strategically a social media program could in fact benefit the numbers but if a social media program is to be effective then it has to be nurtured over time until it blooms into a full blown brand communication touchpoint.

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Social media users getting tired of social media?

12/16/08 06:07 AM

Everyone is talking about social media and it's hard to pick up a business magazine without seeing a story on social media but from some recent research that I was able to sit in on a lot of users said that social media maybe more hype than benefit. The research consisted of Gen X, Y and Boomers who are both Internet users and have a PDA or cell phone with Internet access. We also asked, as a qualification question, if they thought the "Internet was an integral part of their lives". As the research started to unfold we were amazed at how many people were using their PDA's to access the Web while the research was going on. Here is what we found... Read More...

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