01/01/09 07:30 AM
Marketers have a tough time of it today. Media has changed more in the last 5 years than in the previous 100 years. The Internet has become the anti-brand platform and advertising is nowhere as effective as it used to be. When sales take a downturn all too often the marketing plan goes out the window and marketers are asked to "so something" to increase sales or generate more leads. Read More...Tags: Reality
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