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Being absent on social media can increase mistrust

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Social media is everywhere on the Web and more and more people are discovering social media platforms. Some companies have a presence on the Web social media sites others have chosen to "watch and learn". Yet those companies who are sitting on the sideline during the social media explosion could be generating a lot of mistrust among consumers. People want to know "why you're not there" and at a time when billions of dollars are going to bail out companies bad decisions it's not good to employ a strategy of doing nothing. Read More...
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