12/14/08 12:50 PM
You are car shopping and have three choices; a Mercedes C300, BMW 328i or a Mini Cooper Clubman all costing the same price. Which would you chose? Not too long ago I was car shopping and was thinking of a Mini Clubman. They are fun to drive and the wagon is nice for all my stuff but when the dealer told me that the price was $41K my wife and looked at each other and said "this is so not worth that type of money". Can Mini continue with its guerilla marketing and still command a $40+ price tag for models? That tactic may be less effective in the near future because consumers are going to become shoppers of everything and think real hard about the value equation when they lay down their hard earned dollars. Read More...Tags: Mini, BMW, Mercedes, Value equation
