From my friends at single serve espresso.com: Armed with a big old Bag of Hurt, McDonald's is taking it to Starbucks in the middle of the downturn, and doing it on their home turf. Everyone knows that Starbucks is hurting, closing stores and seeing the profits dry up like old coffee grounds, but that's no time to baby them according to McDonald's latest efforts taking shape in Seattle. According to this story, they have put up billboards "Four Bucks is Dumb" and "Large is the New Grande" around Seattle, pitching the news that Starbucks is so yesterday. Should be interesting to see how that works. McDonald's has launched a website unsnobbycoffee.com.
McDonalds is winning the coffee wars and the question becomes will Starbucks be able to win back the customers it is losing to McDonalds?
