10/04/09 12:01 PM Filed in:
Internet
Trends
Nobody cares about
your product/company website except you. If you
look at your web analytics, especially the bounce
rate, and click stream analysis you'll see that
people are spending less time on your site and that
when they leave your site they are going to
competitors site. However, the real harsh truth is
that most marketing people don't understand the
Internet and don't allocate enough budget dollars
to provide a great interactive experience.
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Tags: Marketing excellence
09/19/09 06:28 AM Filed in:
Customer
Service
Good is the enemy
of great ! I really believe that especially when it
comes to focusing your efforts around your
customer. I believe that consumers today have a lot
of choices and in order to convert them to
customers you need to ensure that they are
delighted with your brand touch points...every one
of them ! Read
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Tags: Marketing excellence
