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Featured blogger at Social Media Today



Learning from others about working in marketing

Why does most branding fail? A list of the top reasons branding could be a waste of dollars for some

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The amount of money that companies spend on branding and positioning is staggering by any stretch of the imagination. What is even more surprising is how marketers spend branding dollars and launch new campaigns only to find out three months later that their efforts have fallen short of specified metrics. Why does this happen so often? Here is a list of why I believe most companies fail at branding efforts. Read More...
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