Learning from others about working in marketing
Why does most branding fail? A list of the top reasons branding could be a waste of dollars for some
09/01/09 09:24 AM Filed in: Branding
The amount of
money that companies spend on branding and
positioning is staggering by any stretch of the
imagination. What is even more surprising is how
marketers spend branding dollars and launch new
campaigns only to find out three months later that
their efforts have fallen short of specified
metrics. Why does this happen so often? Here is a
list of why I believe most companies fail at
branding efforts. Read
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