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What can early bird diners tell marketers ?

01/09/10 08:15 AM Filed in: Consumer lifestyles

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A classic episode of Seinfeld made fun of his parents going to eat at 4PM to take advantage of the early bird special which usually means substantial discounts off the menu. A restaurant in Miami was surprised to see a different audience taking advantage of their early bird special menu and ir says a lot about consumers attitudes.
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