If I see one more article on "the brand called you" I am going to do myself an injury ! The reality of the situation is that nobody cares about the brand called you, employers just want to know "what can you do for me". There was a time when employers wanted the best and the brightest people they could find but today most employers just want someone who can sit in the cube farm, not make waves and produce Power Point decks that are edited by too many people. I keep hearing from some very talented Internet marketing people who are consistently frustrated with their inability to get creative and develop a strategy that management will commit to. Read More...
