Interview

Mr Murray is wrong, brands have a lot to fear from negative buzz via social media

04/30/10 07:16 AM Filed in: Social Media

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Rick Murray has been directing Edelman’s global approach to digital communications since 2005. In a recent interview he said "“I’m not sure that retailers or any brands have anything to fear from negative buzz online. The question is, what can you learn from it and how can you grow from it?” Wow ! For someone who is President of a digital agency to say that is beyond reason. Hasn't Mr Murray learned anything the last year and half ?
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