A passionate marketers point of view
Impressions

You're wrong. But that's OK you can blame your ignorance

Ignorant
Dole Fresh Vegetables has announced a social-media campaign to promote its 32 varieties of bagged salad and the company says its Facebook group membership has increased 2,000% in the past 60 days. The company says it hopes the campaign will create a total of 1.7 billion media impressions. Impressions?
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