A passionate marketers point of view
Implementation

When Your Company Culture Isn’t Ready for Social Media*

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If you have already implemented social media to connect to your customers, how are your organization’s executives responding to the wealth of information ? Are they open and responsive to it, no matter how bad the feedback, or do they demand the feedback be filtered in order to create a sanitized, more palatable version? More importantly are they responding in Internet time rather than on your company time schedule of "when we get to it".

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Featured blogger at Smart Data Collective