09/02/09 05:47 AM
Before you determine that you want to test the social media waters you should have a clear objective of what you want to accomplish as well as a metric plan to continually measure you plan. Of course it's important to set expectations up front within your business to discourage the naysayers from saying "see I told you thing wouldn't work". This means that you are going to have to explain, in simple terms, what is happening and what this means for your brand/business. Here are some other guideline... Read More...Tags: Guideline, Social Media