If you've watched TV at all during the holidays you have probably seen the Vonage commercials. The offer looks pretty good: monthly phone service with a whole bunch of free services like caller ID for only $24.99. In the TV spot they even show how easy it is to hook up Vonage using your home Internet connection. However in an age of transparency and abundant information a campaign like this is a waste of money as consumers research Vonage, like I did, and realize that they have problems including poor customers service and poor quality of calls. Unless you can execute perfectly on all levels a major TV campaign like Vonage's is a waste of money and is old school marketing.
You had better make sure when you run a major ad campaign that your customer service and reputation can withstand scrutiny from consumers who will hunt information about your company online.
