Engagement

It's engagement that drives business today not how much people remember commercials

02/26/10 09:51 AM Filed in: New marketing skills | #in

World-class organizations unleash their potential for growth by optimizing their customer relationships. Organizations that have optimized engagement have outperformed their competitors by 26% in gross margin and 85% in sales growth. Their customers buy more, spend more, return more often, and stay longer. This is the metric that is most important today for marketers not how well consumers remember or like your commercials. Read More...

Tags: Engagement

Engagement is the metric that we should be measuring not buzz

02/23/10 06:40 AM Filed in: #CPG #socialmedia #in

Recent research from Nielsen on top CPG trends for 2010 support the 2010 Customer Loyalty Engagement Index’s finding that consumers are seeking value for the dollar and brand differentiation. Consumer constraint will become the “new normal,” with US consumers having unemployment and other economic concerns at the top of their mind, according to Nielsen. Concurrently with this tendency toward restraint, consumers will also focus on value, with widespread discounting forcing brands to differentiate themselves beyond simple low price.
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Tags: Engagement