12/14/08 06:16 AM
From today's NY Times: FOR some time, Procter & Gamble, the world’s largest advertiser, has been dipping its big toes into the vast pool of Facebook, now the world’s largest social network. I recently knocked on the doors of both companies to hear how the experiment was going. Neither was inclined to say much. Social media is NOT for advertising but marketers are going to have to learn this the HARD way as usual. Read More...Tags: Dumb uses of social media
