DUH

Awareness does not translate into business objectives

02/13/10 01:10 PM Filed in: Stupid marketing campigns #marketing

As a result of using "Flo" in their advertising Progressive insurance brand consideration rose 23% and its brand impression, by 18%. Awareness does not translate into business objectives. Progressive's market share has only increased 0.2% since January 2008 while they continue to spend hundreds of millions of dollars on advertising. Hell if I had to be accountable for only a .2% increase in market share while spending hundreds of millions of dollars show me where to sign ! Read More...

Tags: DUH

Whoa ! Don't tell me consumers are getting tired of social media already ?

01/05/10 04:11 PM Filed in: #socialmedia

It's started !. Some websites are starting to appear to help people permanently terminate their relationships (addiction) to social media sites like Facebook and Twitter. Those that have been using social media for most of 2009 are using it less and Twitter is having a hard time attracting new users. Surprised? You shouldn't be it's just the product going through it's lifecycle and people realizing that being connected 24/7 can be a real pain in the ass.
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Tags: DUH