As a result
of using "Flo" in their advertising
Progressive insurance brand consideration
rose 23% and its brand impression, by
18%.
Awareness
does not translate into business objectives.
Progressive's market share has only
increased 0.2% since January 2008 while they
continue to spend hundreds of millions of
dollars on advertising. Hell if I had to be
accountable for only a .2% increase in
market share while spending hundreds of
millions of dollars show me where to sign
! Read
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Tags: DUH