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Marketing & Branding

Awareness does not translate into business objectives

02/13/10 01:10 PM Filed in: Stupid marketing campigns #marketing
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As a result of using "Flo" in their advertising Progressive insurance brand consideration rose 23% and its brand impression, by 18%. Awareness does not translate into business objectives. Progressive's market share has only increased 0.2% since January 2008 while they continue to spend hundreds of millions of dollars on advertising. Hell if I had to be accountable for only a .2% increase in market share while spending hundreds of millions of dollars show me where to sign ! Read More...

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