Death by presentations and meetings
Actually doing the work is not enough
01/12/10 07:24 AM Filed in: Working
in corporate America
From
Amber at Attitude
Branding
comes this great nugget:
"I don’t care about social media gurus or
experts or mavens or whatever. That whole thing
is going to settle itself out eventually, when
the good work starts getting more concrete, and
the people actually doing the work continue
demonstrating and illustrating their learnings
and results."
The problem is that too many marketers develop
great Power Points without giving enough thought
to "how do we do this so it results in a great
customer experience?"
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