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Credit, American consumers

Will the recession change marketing forever?

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For the first time since the US kept financial records, American consumers are paying down their debt. While a lot of economists believe that Americans have been using credit for way to long to buy things they want as opposed to what they need this could mean a drastic change for the way products are marketed in here. With homes that worth less than Americans owe it could be a hell of a long time before Americans once again splurge on things like new computers and luxury items. Here are some of my predictions that could very well shake marketing to the core and redefine how products are marketed. Read More...
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