There was an interesting article in today's Wall Street Journal entitled "I was once Chic, but now I'm cheap". The author talks about how he switched his family to Mac's a couple of years ago and how they thought it was "cool" to be a Mac user. However, he realizes that in a couple of years he is going to need new computers for his family and rather than pay a high price to be cool and stay with Mac's he thinks that he will probably go to PC's because the prices of PC's are dropping and are less expensive than entry level Mac's. This is an interesting article because it may signal that some consumers are really willing to give up being cool and paying a price for some brands for less expensive brands that have the same utility. Should this scare marketers? You bet it should ! Read More...
