Brands

Consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook.

12/31/09 09:57 AM Filed in: #socialmedia | #in

While brands still try hard to "crack the Social Media code," most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. So why then are so many marketers planning to increase spending on social media ? Because they are clueless and at this point it's easier to follow the crowd than redefine marketing around consumer touch points.
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Tags: Brands

Connecting over Facebook does not mean a successful social media program

12/28/09 07:16 AM Filed in: #socialmedia

"We believe that 'connecting over Facebook' is similar to 'connecting over coffee'," says Alisa Jacoby, senior brand manager, Eight O'Clock Coffee Company. This is a quote from someone who, quite frankly, is clueless when it comes to integrating social media and business objectives. Does she really think that this is going to lead to more sales of their coffee brand ? How is helping people learn Facebook going to get more sales of coffee?
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Tags: Brands