Brands vs. Private Label (Who wins?)

02/21/10 11:37 AM Filed in: #CPG

In the past there was a direct correlation between private label market share and the economy; as the economy got worse private label sales increased. Some branded marketers have the mistaken belief that history is going to repeat itself and that private label sales are going to go down as the economy comes back. Some brands might see a small impact but for the most part consumers like private label and they are going to stick with the value that private label brands offer.
"When people start feeling economic stress, they tend to trade down," said Dennis Lombardi, executive vice president at WD Partners, a food consulting firm. "When they lose their job, they trade out." Read More...

Tags: Branding

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Focus on value vs. focus on brand

02/18/10 05:51 AM Filed in: #CPG #in

As marketers continue to focus on value to lure consumers away from private label, or retail store brands, some analysts questioned if brands will have a tough time getting consumers to trade up again. With the permanent change in consumer behavior I think the answer to that would be yes. Read More...

Tags: Branding

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The lesson to marketers from an election ? Consumers are becoming anti-brand shoppers

01/20/10 05:26 AM Filed in: Big brands in trouble

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"The failure to understand how anti-establishment the country has become is a big part of the problem". This is a quote from a high ranking Democrat trying to explain a GOP win in a state where Democrats outrank Republicans 3:1. There is a powerful lesson here as well for brand marketers.
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Tags: Branding

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Turning your "your brand sucks" into a positive

01/08/10 04:23 PM Filed in: #socialmedia

It's easy to Google a brand or company with "sucks" at the end of the search term to find find people who are disgruntled about with the product or organization. I have have in fact suggested to many clients that they purchase their domain name with 'sucks", "stinks" etc to avoid negative online buzz but recently I was able to work with a client to turn the domain name "company sucks" into a positive. How did it turn out? A lot better than we expected !
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Tags: Branding

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