Paradigm shift my ass !- Consumers no longer need brands, brands need consumers

06/15/10 12:12 PM Filed in: Marketing

At a marketing conference today Kraft's Rosenfeld said that a Paradigm shift is taking place in that consumers no longer need brands, brands need consumers. I personally believe that statement registers high on the bullshit meter, especially when you look at the brands that are in strong demand today. Read More...

Tags: Branding

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Social media is not as simple to implement as you would think

03/29/10 08:20 AM Filed in: Social Media

One of the side effects of the explosion of social media is all the social media experts and people who are trying to make money from those who are still in the dark ages when it comes to new media. Developing and implementing a social media strategy is NOT easy and companies who believe it is are the ones who want interns to execute their social media strategy. Read More...

Tags: Branding

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Consumers not feeling the love from brands

05/07/10 04:43 AM Filed in: Consumers

When asked “what brands care about you?,” not a single global consumer said they believed any brand cared about them, except as a source of profit. When asked what brands they love, more consumers answered Apple than any other brand. However, many consumers said they love no brand and even find loving a brand unnatural. And you thought social media was going to show consumers how much you cared. Read More...

Tags: Branding

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