Been ther, done that

A legend in your own mind

12/28/08 02:44 PM

A good friend of mine called over the holiday to complain about his online agency. It seems that one of the key people cannot attend a crucial meeting because he is going to be speaking at "interactive event" in New York. He thought that this was serious and my advice to him was to fire his agency and look for a new one as soon as he can. You see I read a lot of BLOGs and there use a lot of that information here to share it with my readers because the idea is to move social media implementation forward as a marketing strategy but when I read BLOG's by agency people who list that they are speaking at a bunch of engagements I realize that this person is a "legend in their own mind".

My Dad taught me to "beware of people who are always looking for headlines because they are looking to promote themselves". When I was recently invited to sit in on a big RFP (request for price) for a huge interactive and CRM project I was astonished at the number of agencies that came in with great creative and no metrics. I always asked "what was the objective of the project and how were you measured against those objectives?" I heard things like were hard to measure like "increase brand presence" (what the hell does that mean?) or establish online branding (in less than 3 months?).

So on this Website I am trying to push social media but I am also trying to give readers the tools they need to overcome the realities of working in a corporate America that embraces changes very slowly.

Tags: Been ther, done that