AOL

AOL's new CMO can't save this brand

06/08/10 12:21 PM Filed in: Marketing

"It's a global brand that is really loved by a lot of people," Ms Sullivan said. "It is their identity on the web. Whether it's their AIM screen name they've had for 15 years or their e-mail they can't imagine changing because that is who they are -- there is a love." Love ? And what planet does this inexperienced new CMO live on ? The fact is that people are leaving AOL in droves and the brand is on life support.

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Tags: AOL

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