01/18/09 11:05 AM
I thought that the recent article that marketers still thought their agencies didn't get it was very interesting. For way too long most agencies have had one goal and that is to get the client to spend money. Now with marketers getting critiqued on every program and being held accountable they are turning to agencies and making them accountable for hard metrics as well. No we're not talking about how many people remember commercials or aware of the brand we're talking about basic core metrics like impact on sales. Here are some suggestions to ensure that working with your agency goes well and that you are happy with the results.
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