Creating
a branded community locked within Facebook or any
other broad-reaching social network is probably
not the best strategy for converting consumers
into customers as a lot of marketers are going to
find out the hard way in 2010. Sure budgets for
social media are increasing but throwing money
into one tactic is not going to work when other
brand touch points lag. Marketers are going to
have to find a way to get better metrics and
social media is a great way to get instant
feedback.
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Tags: 2010