Women are using social media
12/12/08 09:41 AM
Women in their 40s are highly involved in social networking, according to research from SheSpeaks. The study showed that 45% of 40-something women have profiles on popular social networking sites, and most of these users log in several times per week. Also, women in their 40s are more likely than younger generations to post product reviews on shopping Web sites (62% vs. 53%) and to purchase products based on e-mails from a company (50% vs. 45%). More than 70% of women with children aged 13–17 have talked about products within a social network, compared to 62% of women overall.
