Government, business and media distrust by conumers at an all time high
01/28/09 01:24 PM
In no country is trust in a more dismal state than in the United States, where government, business, and media are all distrusted by respondents (ages 25 to 64) to do what is right, even with a new administration elected to power. Trust in U.S. business—at 38% down from 58% last year—is the lowest in the Barometer’s tracking history among informed publics ages 35 to 64—even lower than in the wake of Enron and the dot-com bust. The two industries leading the plummet in trust are those that sought government bailouts in 2008 banking and automotive.
As long as trust of corporations and the media remain low consumers will continue to turn to each other for information and share experiences with the brand and organizations. This is one of the reasons that social media use remains so high
