Management: Where incompetent people hide ?

03/05/10 09:18 AM

What's so sad from this Dilbert comic strip is that once again Scott Adams has keen insights into business today and sadly this is why so many brands and businesses are in real trouble right now. Read More...

Tags: Management (or lack thereof)

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Are you picky or are you going through the motions ?

02/28/10 12:15 PM

Recession means business can treat canidates like trash

02/26/10 05:30 PM

It's estimated the the number of underemployed Americans is as high as 15 million people. These are people who have either stopped looking for work or have taken any job just to get some money to live. One of the downsides of an economy in recession is that a lot of corporations feel they can treat job candidates like garbage. The reality is that how a company treats you during the interview process is a good barometer of how the treat their employees. Read More...

Tags: Interviewing

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Marketers need to be agents of change

02/02/10 12:46 PM

If you chose a job where you go through the motions and do what people tell you to do don't be surprised if you find that you have a "job" and not a career. We spend way too much time at work to hate Monday's but there are a lot of marketers out there who spend time doing and redoing Power Points instead of taking intellectual risks and asking "why are we doing this & how can we do it better?"

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Tags: Linchpin

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Why angry consumers equals trouble for brands

01/16/10 06:57 AM

Consider a recent headline from Business Week: The Disposable Worker. Pay is falling, benefits are vanishing, and no one's job is secure. How companies are making the era of the temp more than temporary. As a marketer you should be keenly aware of consumer attitudes toward their jobs and the economy because those attitudes will impact your brand.
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Tags: Consumer anger

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Actually doing the work is not enough

01/12/10 07:24 AM

From Amber at Attitude Branding comes this great nugget: "I don’t care about social media gurus or experts or mavens or whatever. That whole thing is going to settle itself out eventually, when the good work starts getting more concrete, and the people actually doing the work continue demonstrating and illustrating their learnings and results." The problem is that too many marketers develop great Power Points without giving enough thought to "how do we do this so it results in a great customer experience?"

Death by meetings and other stupid business practices

01/08/10 11:00 AM

Matrix organizations, that term should be an oxymoron. In today’s business environment where speed of implementation can mean the difference between a consumer becoming a customer organization have to find ways to get middle managers empowered to make decisions without the requirement of developing and redoing Power Point decks and having back to back to back meetings.
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Tags: Meetings and more meetings

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Why almost 50% of employee don't like their jobs

01/08/10 10:54 AM

In the middle of one of the worst recessions on our lifetime you would think that people would be grateful to have a job but a recent poll indicated that almost 50% of employees are not happy in their work.
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Tags: Employees are a valuable asset

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