Women & Marketing
Marketers: It's women ! It's always been about women !
02/04/10 07:44 AM
Whats wrong with
this picture ? 85% of all brand purchases are
made by women but only 3% of Creative Directors,
at ad agencies, are women. Maybe one of the
reasons that most marketing sucks is because men
are clueless on how to add emotional value when
it comes to marketing and branding ?
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