08/26/09 10:49 AM
Twitter has yet to
turn a profit but with a new CFO installed I
figured it would only be a matter of time before
they came up with a viable business model of
charging corporate Twitter users, and why not? If
in fact the number of people you reach is important
than Twitter has done that job well but if they
want to attract a lot of business users they need
more than just a corporate webpage.
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Tags: Social Media
06/14/09 06:50 AM
The war of
statistics has started ! Facebook advocates are
ecstatic that Facebook continues to grow while the
growth of Twitter leveled out in May. Those who
don’t understand Twitter are now saying “see I told
you so” and are saying that this could be the
beginning of the end for the overhyped Twitter. A
recent Harvard business publication didn’t help
when they showed that a very small number of
Twitter users are responsible for the most
contribution. Can Twitter get back on track? You
bet but they need to implement some basic business
tactics to ensure growth. Read
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06/10/09 01:27 PM
There was another
warning sign for social media today on CNN.com. A
poll of over 100,000 people showed that 75% of them
are getting tired of social media. While the poll
is unscientific and raw it shows that the attention
span of the public is really poor when it comes to
the Internet and that yes, the buzz around social
media is in fact a lot of hype. Here is a list of
what this really means to marketers and let me know
what you think.
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06/06/09 03:26 PM
The front cover of
Time magazine this week features Twitter and there
is no doubt that this social media property is hot
right now but I would argue that Twitter is the
result of the natural evolution of the Internet and
is in the growth curve of its product life cycle.
The real question is can Twitter adapt as users
needs change and, more importantly, can they do it
while holding off competition and not upsetting
current users who don't seem to like any changes to
their favorite social media platforms?
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05/08/09 10:50 AM
Time. It's both an
ally and an enemy and today time is the new
currency. The Internet has bought a wealth of
information to our fingertips but who has time to
go through so much information? Enter Twitter: this
microblogging site has the ability to keep business
decisions makers updated on everything that is
happening within their market from company press
releases and missteps to the latest trends. Of
course the beauty of Twitter is that you can get
through a lot of information one line at a time
with no more than 140 characters.
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