Social Media
Rushing into social computing initiatives without clearly defined benefits can equal failure for your company
07/02/10 01:36 AM
“By
2010 more than half of companies that have
established an online community will fail to
manage it as an agent of change, ultimately
eroding customer value. Rushing into social
computing initiatives without clearly defined
benefits for both the company and the customer
will be the biggest cause of failure"
Jacob Morgan Chess Media
Group.
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The latest information on social media marketing: Some findings
06/29/10 03:14 PM
Here
is some great information and statistics on
social media marketing in case you missed them.
While social media is evolving it seems that some
brands are getting it right while others still
have a lot to learn.
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When old metrics meet new media
06/26/10 05:07 PM
In
case you wondered about the power of Twitter,
Coke purchased the second ever “promoted tweet“
and saw 85 million impressions the first 24
hours. However before you go OMG think for a
second: does Coke need to raise awareness of it's
brand ? Read
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The social media ROI dilemma
06/26/10 11:41 AM
A
report from
R2integrated
showed that 65% of survey respondents had not
increased revenue or profited using social
media.
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When social media defines your brand take it back !
06/25/10 03:10 PM
"Social
media suddenly started defining Starbucks. We
were an easy target. Bloggers were putting holes
in the equity of the brand, and it was affecting
consumer confidence, our people, everything."
That is a quote from Howard Schultz in the
new issue of Harvard Business
Review.
Starbucks turn around offers marketers a
glimpse at how to live with social media and
how it can help you maintain your leadership
position through openness and listening to
your customers. Read
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Strategy ? We don't need no stinkin strategy !
06/23/10 01:48 PM
A
Digital Brand Expressions 2010 Survey found that
while 78% of the respondents are using social
media, only 41% of them said they have a
strategic plan in place for their social media
usage, leaving close to 60% without a game plan
for their social media activities. Surprised ?
You shouldn't be. Read
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Social media is a way of thinking about marketing
06/22/10 06:27 AM
This
week finds yet another social media conference.
This one is on social media and health. More
people will get up and present stats on social
media, more people will get talk about the
importance of social media but nobody is going to
get to the truth and that is that marketing as we
have known it in the past is dead and ready to be
buried. Read
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Twitter has high awareness but users lag compared to Facebook
06/16/10 11:30 AM

You don't understand social media if...
06/12/10 10:45 AM
If you have to
ask what the ROI is for a Tweet than you just
don't understand social media and perhaps the
fact that the planets revolve around the
Sun. Read
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5 Reasons why people follow brands on Twitter
06/05/10 11:17 AM
Why would a
customer want to follow a brand on Twitter ?
There are a lot of reasons and it depends on the
type of product you are selling as well as the
need for customer service to support your
brand. Read
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Just because I purchased your product what makes you think I want to friend you on Facebook ?
05/27/10 02:49 PM
We all purchase
brands and we may even like your product but does
that mean that I want to friend to you on social
media ? The answer to that is "hell no" ! Sure
there are some brands that I may decide to
contact via Twitter or Facebook but you have my
business do you also need to bombard me with
advertising on a Facebook page too?
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Consumers have changed, but why is marketing so slow to acknowledge the change ?
05/24/10 05:41 AM
This recession
is unlike any other because, all with the rise of
social media, it has led to a change in the way
consumers shop for products. Brand loyalty can no
longer be taken for granted and everyone within
your organization is now a marketers whether they
realize it or not. Read
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P&G learns a hard social media lesson: Never underestimate your customers needs and wants
05/14/10 09:34 AM
Procter &
Gamble Co. is scrambling to put out a social
media snowball over the safety of its new Pampers
diapers, a crucial brand that accounts for about
11% of the company's revenue. It started with an
unhappy customer who didn't like the new Pampers
and she now has a following of over
7,000 people on her Facebook
page. The key
lesson is reinforced: consumers have a lot
more power than marketers would have them
believe. Read
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Privacy issue and Facebook: The key lesson here
05/13/10 05:38 AM
Discontent with
Facebook has been spreading rapidly in recent
weeks, set off by anger over the ubiquitous
social networking service’s increasingly
byzantine privacy policy, its accidental
disclosures of supposedly private information,
and a general sense of discomfort about the
company’s approach to its users’ personal data.
So where are all the so called experts who said
"Facebook is going to control the Web"
now? Read
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Is social media a fad ?
05/11/10 06:05 AM
"Is Social Media
a fad or the biggest shift since the industrial
revolution?" asks this new video based on Erik
Qualman's book Socialnomics. It's hard to read
any business publication or surf the Internet
without reading a new story about Facebook or
Twitter but then not too long ago we were reading
how eBay and AOL were going to rule the Internet.
Ultimately consumers will determine who wins but
it's also important to separate the hype from
reality when it comes to social media.
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Promoted Tweets lead to ROI but is the ROI real ?
05/09/10 10:16 AM
Bravo TV used
promoted Tweets in conjunction with corporate
parent NBC Universal’s Earth Week initiatives.
Bravo invited consumers to find out their green
IQ in a game on the cable network’s Web site.
Within a couple of hours, that Promoted Tweet hit
the maximum number of retweets allowed, 300, and
in one day, received 200,000 impressions.
Impressions ? Impressions are NOT a measure of
success today and mean little to real business
objectives. Read
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Why do marketers insist on using outdated metrics with new media ?
05/08/10 06:24 AM
Amazingly myopic
! Clueless ! These are just two of the phrases
that come to mind when read research that
indicates that marketers are still measuring
impressions and clicks for online media. No
wonder so many companies are clueless when it
comes to digital marketing. Read
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OK, so you have decided to use social media now what do you say ?
05/03/10 08:15 AM
Imagine a
scenario where you and a friend are talking and a
third person joins the conversation and says
something like "I hear that the dessert from Sara
Lee is excellent". I'm sure you would look at the
person then each other and say "excuse me" and
move to another area where you could once again
have a private conversation. Unfortunately a lot
of marketers are doing this exact same thing on
social media. Read
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Mr Murray is wrong, brands have a lot to fear from negative buzz via social media
04/30/10 07:16 AM
Rick Murray has
been directing Edelman’s global approach to
digital communications since 2005. In a recent
interview he said "“I’m not sure that retailers
or any brands have anything to fear from negative
buzz online. The question is, what can you learn
from it and how can you grow from it?” Wow ! For
someone who is President of a digital agency to
say that is beyond reason. Hasn't Mr Murray
learned anything the last year and half ?
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Social media: It's not about numbers it's about brand advocates
04/28/10 06:01 AM
How many times
have you seen a brand marketing person quantify
their companies social media success by the
number of followers they have ? It happens too
much bur the reality is that number of followers
mean little, it's brand advocates that is more
important. Read
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Marketers clearly not setting expectations for social media within the company
04/22/10 05:13 AM
While relatively
few marketers reported social was pointless and
overhyped or too complicated to deal with, most
are still not increasing revenues or otherwise
profiting from their social efforts. This quote
is from a report from R2integrated and clearly
shows that marketers are not measuring social
media correctly. Read
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Don't take a mass media approach to social media data & marketing because it won't work
04/20/10 12:58 PM
Marketers have
always been trained to go where there are big
numbers and right now those big numbers are
Facebook (400 million users) and Twitter (100
million users). These users generate close to 500
billion online impressions on each other but a
mere 16% of online consumers generate a grand
total of 80% of these peer-to-peer online
impressions and over 60% of all of these
impressions come from Facebook. If this is a
surprise to you then you better find a way to
improve your marketing intelligence while you
throw out your marketing textbooks.
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Marketing needs to shift from selling to listening
04/18/10 06:41 AM
There has
been more change in the media world in the last
five years than in the previous
500-Pete Horan,
President Media and Advertising.
We've been
talking to people like they're morons and now
they're punching our light out
-Joseph Jaffe
Co-Author "Join the Conversation" I love these
two quotes because they speak to the radical
shift in marketing that, for some reason,
marketers have failed to notice.
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Virtue releases a flawed study of what a Facebook fan is worth
04/14/10 06:25 AM
When are people
going to learn that it's not a good way to grab
headlines by issuing a press release with flawed
study ? I'm talking about a study that was done
by Virtue a social media company that found that
the average value of a Facebook fan is about
$3.60. This study is flawed in so many ways that
it actually should send prospects running away
from Virtue because they obviously don't
understand Internet marketing or social
media. Read
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Twiiter moves from social media niche to social media powerhouse
04/13/10 06:47 AM

When it comes to social media majority of marketers still clueless
04/07/10 02:53 PM
ROI. I'm sure
that a lot of marketing people are sick and tired
and hearing that phrase but come on, let's be
honest here do marketers really have the luxury
of establishing a Facebook page simply to get
people to click through to their website and hope
they become customers ? Read
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Social media is not as simple to implement as you would think
03/29/10 08:20 AM
One of the side
effects of the explosion of social media is all
the social media experts and people who are
trying to make money from those who are still in
the dark ages when it comes to new media.
Developing and implementing a social media
strategy is NOT easy and companies who believe it
is are the ones who want interns to execute their
social media strategy. Read
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Consumers fight back via social media site
03/25/10 02:32 PM
Social media has
given consumers a voice but social media sites
that collect consumers complaints and consumers
praises could have a lot of impact on the
de-branding of America. Read
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