A passionate marketers point of view

Close Menu

Sidebar

Menu

Marketing & Branding >

Social Media

Marketing & Branding

Social media ROI? It's easy just look at the sales trend

12/11/09 01:20 AM

images

Razorfish, an interactive agency, recently released a white paper on measuring social media that was, to say the least, a bit complicated. A client recently asked me what I thought about different ROI calculations for social media and I told him “at the end of the day it’s about defining your objectives and measuring your ROI against those objectives” to which he replied “right, and my objectives start and end with my weekly sales report”. We both had a good laugh over that but as we talked a little bit more he agreed that awareness today means nothing as does “intent”.

Read More...

|

Subscribe to Richs Blog by Email

↑ Grab this Headline Animator

Social Media (1)
Consumer lifestyles (3)
Management Marketing (2)
Segmentation (1)
Social Media Branding (2)
Working in corporate America (8)
Changing Demographics (1)
#social media (2)
#socialmedia (10)
#in (10)
Microblogging (1)
#in (3)
Analytics and Metrics (1)
#socialmedia (2)
Digital Marketing Channel (1)
#CPG (2)
Google #SEO (1)
#socialmedia #in (4)
#politics (1)
Big brands in trouble (2)
New Product Introduction (1)
Advertising with No ROI (1)
#marketing #branding (2)
Innovation (1)
Women & Marketing (1)
Truth & Transparency (1)
Social Media #socialmedia (1)
#in (1)
#socialmedia #in (1)
Changing Businesses Environments (1)
Traditional Media's Decline #socialmedia #CPG #In (1)
Stupid marketing campigns #marketing (1)
Marketing #in (1)
#Branding #CPG (1)
#CPG #in (1)
New marketing skills (2)
#CPG #socialmedia #in (2)
#CPG #branding (1)
#CPG (1)
The new consumers #CPG (1)
#in (1)
Customer Service & Social Media (1)
Creative people don't get it (1)
#apple #ipad (1)
Print Ads (1)
Really bad marketing (1)

Feb 2010
Jan 2010
Dec 2009

RSS Feed
Comments Feed