Rushing into social computing initiatives without clearly defined benefits can equal failure for your company

07/02/10 01:36 AM

“By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value. Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure" Jacob Morgan Chess Media Group. Read More...

Tags: Social Media strategy development

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The latest information on social media marketing: Some findings

06/29/10 03:14 PM

Here is some great information and statistics on social media marketing in case you missed them. While social media is evolving it seems that some brands are getting it right while others still have a lot to learn.
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Tags: Mashups

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When old metrics meet new media

06/26/10 05:07 PM

In case you wondered about the power of Twitter, Coke purchased the second ever “promoted tweet“ and saw 85 million impressions the first 24 hours. However before you go OMG think for a second: does Coke need to raise awareness of it's brand ? Read More...

Tags: Old Metrics and new media

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The social media ROI dilemma

06/26/10 11:41 AM

A report from R2integrated showed that 65% of survey respondents had not increased revenue or profited using social media.
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Tags: ROI

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When social media defines your brand take it back !

06/25/10 03:10 PM

"Social media suddenly started defining Starbucks. We were an easy target. Bloggers were putting holes in the equity of the brand, and it was affecting consumer confidence, our people, everything." That is a quote from Howard Schultz in the new issue of Harvard Business Review. Starbucks turn around offers marketers a glimpse at how to live with social media and how it can help you maintain your leadership position through openness and listening to your customers. Read More...

Tags: Fighting back using new media

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Strategy ? We don't need no stinkin strategy !

06/23/10 01:48 PM

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A Digital Brand Expressions 2010 Survey found that while 78% of the respondents are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game plan for their social media activities. Surprised ? You shouldn't be. Read More...

Tags: Strategy development

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Social media is a way of thinking about marketing

06/22/10 06:27 AM

This week finds yet another social media conference. This one is on social media and health. More people will get up and present stats on social media, more people will get talk about the importance of social media but nobody is going to get to the truth and that is that marketing as we have known it in the past is dead and ready to be buried. Read More...

Tags: What is marketing again ?

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Twitter has high awareness but users lag compared to Facebook

06/16/10 11:30 AM

Tom Webster ,Vice President, Strategy and Marketing Edison Research, released a great presentation on Twitter usage in America. Among the key findings; Despite near-ubiquitous awareness, Twitter is currently used by seven percent of the population, or approximately 17 million Americans. Before you decide to invest in social media, and Twitter, you may want to ask yourself if you can reach the people who are your customers and prospects on the platform. Read More...

Tags: Twitter vs Facebook

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You don't understand social media if...

06/12/10 10:45 AM

If you have to ask what the ROI is for a Tweet than you just don't understand social media and perhaps the fact that the planets revolve around the Sun. Read More...

Tags: ROI of a Tweet

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5 Reasons why people follow brands on Twitter

06/05/10 11:17 AM

Why would a customer want to follow a brand on Twitter ? There are a lot of reasons and it depends on the type of product you are selling as well as the need for customer service to support your brand. Read More...

Tags: Twitter

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Just because I purchased your product what makes you think I want to friend you on Facebook ?

05/27/10 02:49 PM

We all purchase brands and we may even like your product but does that mean that I want to friend to you on social media ? The answer to that is "hell no" ! Sure there are some brands that I may decide to contact via Twitter or Facebook but you have my business do you also need to bombard me with advertising on a Facebook page too? Read More...

Tags: Facebook

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Consumers have changed, but why is marketing so slow to acknowledge the change ?

05/24/10 05:41 AM

This recession is unlike any other because, all with the rise of social media, it has led to a change in the way consumers shop for products. Brand loyalty can no longer be taken for granted and everyone within your organization is now a marketers whether they realize it or not. Read More...

Tags: Consumer spending

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P&G learns a hard social media lesson: Never underestimate your customers needs and wants

05/14/10 09:34 AM

Procter & Gamble Co. is scrambling to put out a social media snowball over the safety of its new Pampers diapers, a crucial brand that accounts for about 11% of the company's revenue. It started with an unhappy customer who didn't like the new Pampers and she now has a following of over 7,000 people on her Facebook page. The key lesson is reinforced: consumers have a lot more power than marketers would have them believe. Read More...

Tags: Social Media backlash

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Privacy issue and Facebook: The key lesson here

05/13/10 05:38 AM

Discontent with Facebook has been spreading rapidly in recent weeks, set off by anger over the ubiquitous social networking service’s increasingly byzantine privacy policy, its accidental disclosures of supposedly private information, and a general sense of discomfort about the company’s approach to its users’ personal data. So where are all the so called experts who said "Facebook is going to control the Web" now? Read More...

Tags: Facebook

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Is social media a fad ?

05/11/10 06:05 AM

"Is Social Media a fad or the biggest shift since the industrial revolution?" asks this new video based on Erik Qualman's book Socialnomics. It's hard to read any business publication or surf the Internet without reading a new story about Facebook or Twitter but then not too long ago we were reading how eBay and AOL were going to rule the Internet. Ultimately consumers will determine who wins but it's also important to separate the hype from reality when it comes to social media. Read More...

Tags: Fad vs. Reality

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Promoted Tweets lead to ROI but is the ROI real ?

05/09/10 10:16 AM

Bravo TV used promoted Tweets in conjunction with corporate parent NBC Universal’s Earth Week initiatives. Bravo invited consumers to find out their green IQ in a game on the cable network’s Web site. Within a couple of hours, that Promoted Tweet hit the maximum number of retweets allowed, 300, and in one day, received 200,000 impressions. Impressions ? Impressions are NOT a measure of success today and mean little to real business objectives. Read More...

Tags: Twitter

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Why do marketers insist on using outdated metrics with new media ?

05/08/10 06:24 AM

Amazingly myopic ! Clueless ! These are just two of the phrases that come to mind when read research that indicates that marketers are still measuring impressions and clicks for online media. No wonder so many companies are clueless when it comes to digital marketing. Read More...

Tags: Analytics

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OK, so you have decided to use social media now what do you say ?

05/03/10 08:15 AM

Imagine a scenario where you and a friend are talking and a third person joins the conversation and says something like "I hear that the dessert from Sara Lee is excellent". I'm sure you would look at the person then each other and say "excuse me" and move to another area where you could once again have a private conversation. Unfortunately a lot of marketers are doing this exact same thing on social media. Read More...

Tags: Strategy development

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Mr Murray is wrong, brands have a lot to fear from negative buzz via social media

04/30/10 07:16 AM

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Rick Murray has been directing Edelman’s global approach to digital communications since 2005. In a recent interview he said "“I’m not sure that retailers or any brands have anything to fear from negative buzz online. The question is, what can you learn from it and how can you grow from it?” Wow ! For someone who is President of a digital agency to say that is beyond reason. Hasn't Mr Murray learned anything the last year and half ?
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Tags: Interview

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Social media: It's not about numbers it's about brand advocates

04/28/10 06:01 AM

How many times have you seen a brand marketing person quantify their companies social media success by the number of followers they have ? It happens too much bur the reality is that number of followers mean little, it's brand advocates that is more important. Read More...

Tags: Brand advocates

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Marketers clearly not setting expectations for social media within the company

04/22/10 05:13 AM

While relatively few marketers reported social was pointless and overhyped or too complicated to deal with, most are still not increasing revenues or otherwise profiting from their social efforts. This quote is from a report from R2integrated and clearly shows that marketers are not measuring social media correctly. Read More...

Tags: Setting expectations within the organization

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Don't take a mass media approach to social media data & marketing because it won't work

04/20/10 12:58 PM

Marketers have always been trained to go where there are big numbers and right now those big numbers are Facebook (400 million users) and Twitter (100 million users). These users generate close to 500 billion online impressions on each other but a mere 16% of online consumers generate a grand total of 80% of these peer-to-peer online impressions and over 60% of all of these impressions come from Facebook. If this is a surprise to you then you better find a way to improve your marketing intelligence while you throw out your marketing textbooks. Read More...

Tags: Mass marketing is dead

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Marketing needs to shift from selling to listening

04/18/10 06:41 AM

There has been more change in the media world in the last five years than in the previous 500-Pete Horan, President Media and Advertising. We've been talking to people like they're morons and now they're punching our light out -Joseph Jaffe Co-Author "Join the Conversation" I love these two quotes because they speak to the radical shift in marketing that, for some reason, marketers have failed to notice. Read More...

Tags: Listening

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Virtue releases a flawed study of what a Facebook fan is worth

04/14/10 06:25 AM

When are people going to learn that it's not a good way to grab headlines by issuing a press release with flawed study ? I'm talking about a study that was done by Virtue a social media company that found that the average value of a Facebook fan is about $3.60. This study is flawed in so many ways that it actually should send prospects running away from Virtue because they obviously don't understand Internet marketing or social media. Read More...

Tags: Brain dead marketers

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Twiiter moves from social media niche to social media powerhouse

04/13/10 06:47 AM

Twitter is planning to take an old approach to new media. Their advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to link to their ads. Later, Twitter plans to show promoted posts in the stream of Twitter posts, based on how relevant they might be to a particular user. I personally believe this is the wrong road to go but then Twitter has had a hell of a time really growing here in the U.S. Read More...

Tags: Twitter

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When it comes to social media majority of marketers still clueless

04/07/10 02:53 PM

ROI. I'm sure that a lot of marketing people are sick and tired and hearing that phrase but come on, let's be honest here do marketers really have the luxury of establishing a Facebook page simply to get people to click through to their website and hope they become customers ? Read More...

Tags: Analytics

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Social media is not as simple to implement as you would think

03/29/10 08:20 AM

One of the side effects of the explosion of social media is all the social media experts and people who are trying to make money from those who are still in the dark ages when it comes to new media. Developing and implementing a social media strategy is NOT easy and companies who believe it is are the ones who want interns to execute their social media strategy. Read More...

Tags: Branding

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Consumers fight back via social media site

03/25/10 02:32 PM

Social media has given consumers a voice but social media sites that collect consumers complaints and consumers praises could have a lot of impact on the de-branding of America. Read More...

Tags: Social Media

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