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The mistaken belief that social media is going to save your brand

02/07/10 06:22 AM

forrest-gump

70% of marketers planned to increase social media spending and IAB, reported that 28% of marketers will shift their budgets from traditional towards digital in 2010, with 66% increasing their digital marketing spend overall. I'm glad that digital is finally getting some much needed recognition but if marketers think that social media is going to save their brands they are sadly mistaken. Read More...

Tags: Stupid is as stupid does

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Does the customer I'm targeting really want to talk to me through this channel?

12/29/09 01:43 PM

brain-rev

Consumers are bombarded with advertising and marketing throughout their online experiences. Do you really want to be just another annoying brand? Make sure you are reaching your target audience through a channel where they are willing and interested in speaking with your brand and that you have something of value to talk about. Social media is not going to save your brand.

Read More...

Tags: Social behavior

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