A passionate marketers point of view
Segmentation
Marketing & Branding

Demographics are dead, long-live life-stage segmentation

02/25/10 08:37 AM
me528
You're more likely to build a relationship with some you meet on vacation than you are with one of your neighbors. Traditional demographics are dead today people come together by by choice based on similar attitudes, beliefs, lifestyles and aspirations. A business that tries to meet everyones needs will end up not meeting anyone's needs. Read More...

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