A passionate marketers point of view
New marketing skills
Marketing & Branding

It's engagement that drives business today not how much people remember commercials

02/26/10 09:51 AM
me569
World-class organizations unleash their potential for growth by optimizing their customer relationships. Organizations that have optimized engagement have outperformed their competitors by 26% in gross margin and 85% in sales growth. Their customers buy more, spend more, return more often, and stay longer. This is the metric that is most important today for marketers not how well consumers remember or like your commercials. Read More...

Tags:

|

To get consumers to love your brand, learn to listen

02/19/10 02:43 PM
me555
The rules of branding have changed and if you want to get loyal customers you need to get people to lover your brand by listening to what they're saying? If you don't listen to your customers and your employees you are gambling your brand, products and company, just look at what happened to Toyota. click here to download Read More...

Tags:

|


Subscribe to Richs Blog by Email

Richs Blog

↑ Grab this Headline Animator

Featured blogger at Smart Data Collective









Social Media (2)
Consumer lifestyles (4)
Management Marketing (2)
Segmentation (1)
Social Media Branding (1)
Working in corporate America (7)
Changing Demographics (1)
#social media (1)
#socialmedia (1)
#in (2)
Microblogging
#in
Analytics and Metrics (4)
#socialmedia (1)
Digital Marketing Channel
#CPG (1)
Google #SEO (1)
#socialmedia #in
#politics
Big brands in trouble (1)
New Product Introduction
Advertising with No ROI (1)
#marketing #branding
Innovation
Women & Marketing (2)
Truth & Transparency
Social Media #socialmedia (16)
#in (1)
#socialmedia #in (1)
Changing Businesses Environments
Traditional Media's Decline #socialmedia #CPG #In (1)
Stupid marketing campigns #marketing
Marketing #in
#Branding #CPG
#CPG #in (1)
New marketing skills (2)
#CPG #socialmedia #in (2)
#CPG #branding (1)
#CPG (1)
The new consumers #CPG (1)
#in (1)
Customer Service & Social Media (1)
Creative people don't get it (1)
#apple #ipad (1)
Print Ads (1)
Really bad marketing (1)
Products that are nice to have but that you don't need
Website development (1)
Consumer spending & The Economy (4)
Best in class #in (1)
Clueless (1)
Consumers using social media (1)
Mobile Marketing (1)
Twitter (4)
#socialmedia (1)
Marketing Linchpin (1)
The Internets bad side (1)
Consumers Packaged Goods (1)
IPad (1)
Marketing Data (1)
Demographics (1)
I see dumb people (1)
Another bad study on social media (1)
Marketing 3.0 #in (1)
Market Research Data (2)
Marketing & Technology (1)
Old Media is dead (1)
What are you selling ? (1)
Private label vs. branded (1)
Marketing to women #marketing (1)