A passionate marketers point of view

Are people with DVR's really watching commercials?

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More households own DVRs — 33 percent compared with 28 percent at this point in 2008 and according to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year. But are people really watching the commercials?

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Featured blogger at Smart Data Collective