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Marketing Strategy
New Marketing

Price cuts are not a marketing strategy

06/15/09 07:02 AM
Last week Apple lowered prices of some Mac Books as well as announcing that the price for the next OS upgrade would be only $29. This move seems to have some analysts worried as Apple has always made really great margins on products but is this the right move for Apple and are price cuts a good move overall? Read More...
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Without flawless execution of customer touch points your marketing dollars are wasted

05/29/09 05:57 AM
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OK, I admit it. I am a typical guy when it comes to shopping or dealing with retailers. Just give me what I want and let get out of the store as quickly as possible and I have a very low tolerance when it comes to dealing with mistakes. This week I took my Infiniti Ex to the dealer to have some work done via a recall notice I received. After dropping the car off at 7:30 in the morning I was informed at 4PM that the car was not ready and that they did not have the parts needed to put it back together? On top of that they could not give me a loaner. I do like my Infiniti Ex but this is the second time that I have had to deal with this inconvenience with an Infiniti vehicle and as far as I am concerned it will be my last. When the car comes off lease I am going to drop off the keys and say "see you later", never to give them my business again. There are some lessons to be learned here though for all marketers... Read More...
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